We’re rigorously scientific, tirelessly sceptical and endlessly committed to the task in hand.

We aim to take the hunch out of the way children are taught. Teaching should not rely on guess work, or preconceived notions that aren’t based on real evidence. We are all about the data, and we use the data that we gather from the classroom to prove what works, and what doesn’t.

The Approach

The Approach V2

Our work always starts with a question

How important is writing something down to remembering and learning? We investigate these questions directly in the classroom, and use what we find to change the way we do things, the very next day. We’re always trying out new ideas, examining our findings, then including what we learn in the way we do things the next time.

We stand on the shoulders of giants.

We’re inspired by the great scientists, thinkers and game changers of the past...


It doesn't matter how beautiful your theory is, it doesn't matter how smart you are. If it doesn't agree with experiment, it's wrong


To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advancements in science


Data is a precious thing and will last longer than the systems themselves


I never am really satisfied that I understand anything; because, understand it well as I may, my comprehension can only be an infinitesimal fraction of all I want to understand